Paris: New trends of retailers

FOREFRONT

Special features of the present markets in Paris may be summarized by the following three movements: "the rise of sports," "emergence of mega-stores in retailing" and "opening rushes of deluxe brand-name stores."

Rise of Sports

The rise of sports in retailing can not be ignored. It is symbolized by the Adidas' mega-store which has been opened in rue de Rivoli and the Citadium of the PPR Group (a group holding the Printemps Department Store and a mail-order operator La Redoute, etc.) which has been opened at the back of Printemps.

The sports brand fashion was initiated by teenagers, and has spread to older youth and their parents' groups. Even …